Theory of Planned Behaviour and Islamic Marketing

February 20, 2015
Planned Behavior

Ajzen (1985)'s Theory of Planned Behaviour (TPB) is one of the most predictive theories on persuasion and behaviour, and has been well supported by multiple studies with empirical evidence (Ajzen, 1991). In essence, this theory states that behaviour is best predicted by behavioral intention which is in turn influenced by 1) attitude, 2) subjective norm and 3) perceived behavioral … [Continue reading...]

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Book review: Lost Islamic History

November 8, 2014

An important component of Islamic Marketing is product innovation. In order to truly serve better, products and services must be inspired with innovative solutions that reflect the strength from which … [Continue reading...]

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Zilzar.com: Islamic answer to Amazon and Alibaba

November 3, 2014

Zilzar.com, the newest online global marketplace platform targeted for Muslim products and services, was launched by the Malaysian Prime Minister Datuk Seri Najib Tun Razak on October 29 2014 with … [Continue reading...]

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Islam and competitive advantage in marketing

November 2, 2014

Upon the launch of my latest book "40 Hadith Reflections on Marketing and Business", I was asked by a reporter on why I saw the need to write the book. After about 10 paragraphs of responses which … [Continue reading...]

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Book Review: Marketing to the Middle Class Muslim

October 22, 2014

Today's book review is based on Yuswohady's "Marketing to the Middle Class Muslim" [Yuswohady, Madyani, D., Herdiansyah I. A. and Alim I. (2014): Marketing to the Middle Class Muslim, Jakarta: PT … [Continue reading...]

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A New Book for a New Hope… and You’re Invited

October 4, 2014

About 2 months ago, I picked up a book entitled "40 Hadith with Stories by Prof Dr M Yasar Kandemir". It was a thin picture book filled with children's stories, with each one related to hadith which … [Continue reading...]

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Correcting Brand Islam: Whose Responsibility Is It?

September 25, 2014

"But in the middle range and the long range, if enough scholars come on board and really begin to address these issues at this level, the level of ideas, it will have an impact, lessening the effects … [Continue reading...]

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Branding and The Black Flag Myth

September 20, 2014

This article has been shared with permission. Original article can be found from Dr Haniff's website. Lately, images of black flags have become a prominent feature in the media. It was proudly … [Continue reading...]

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What Islamic Marketing Can Learn From Islamic Finance and the Financial Crisis (Part 2)

June 4, 2014

Following my last post on the 5 lessons Islamic Marketing can learn from Islamic Finance, today's end of the 5th Annual World Islamic Banking Conference - Asia Summit has stirred a thought-provoking … [Continue reading...]

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5 Lessons Islamic Marketing Can Learn From Islamic Finance

June 3, 2014

Singapore is currently hosting the 5th Annual World Islamic Banking Conference - Asia Summit. At the end of day 1, I was reflecting on the inputs of some of the distinguished speakers on what they … [Continue reading...]

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Hijabi Woman Featured on Stanford University’s Website

March 5, 2014

The images we choose to promote our products and services reflects how we wish to position ourselves and our beliefs and attitudes towards the chosen image. This is a screenshot of Stanford … [Continue reading...]

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