Book Review: Marketing to the Middle Class Muslim

Marketing to the Middle Class Muslim - Book Cover

Today's book review is based on Yuswohady's "Marketing to the Middle Class Muslim" [Yuswohady, Madyani, D., Herdiansyah I. A. and Alim I. (2014): Marketing to the Middle Class Muslim, Jakarta: PT Gramedia]. Written in a mixture of bahasa Indonesia and English and about 280 pages long, this book is based on the author's insights into segmenting the middle class Muslims, specifically in … [Continue reading...]