Headscarf, unconscious bias, and more


This is a tour de force talk on the importance of overcoming unconscious bias. Researchers may wish to extend this research on the subject of the headscarf in the scope of Islamic Marketing.

The solution offered in the end will surprise you.

(Click on the post link if you are unable to view the video)

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About Author

I have +10 years of unique industry and academic marketing experience in various sectors of the Islamic Business ecosystem, including integrated marketing communications of Zakat (Islamic alms-giving), product and brand management of Wakaf (Islamic endowments), and marketing and feasibility studies in Islamic Education. My Masters thesis studied factors affecting halal-food purchasing by non-Muslims in Singapore. I've also spoken at seminars and conferences including the Global Islamic Marketing Conference. I've published several works as academic journal paper, books, newspaper commentaries and website articles. Connect with me on LinkedIn.

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