Mission of Islamic Marketing


While conventional marketing seeks to ultimately maximize profits, Islamic Marketing’s mission is to maximize good. This is done by bringing ethics into Marketing and trade, guided using principles found in the Qur’an, hadith and scholars.

This differentiating factor will still create profits, if not in the short run, then in the long run, or for the believer, in the hereafter.

See also:  Challenge of Islamic Marketing

About Author

I have +10 years of unique industry and academic marketing experience in various sectors of the Islamic Business ecosystem, including integrated marketing communications of Zakat (Islamic alms-giving), product and brand management of Wakaf (Islamic endowments), and marketing and feasibility studies in Islamic Education. My Masters thesis studied factors affecting halal-food purchasing by non-Muslims in Singapore. I've also spoken at seminars and conferences including the Global Islamic Marketing Conference. I've published several works as academic journal paper, books, newspaper commentaries and website articles. Connect with me on LinkedIn.

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