Mission of Islamic Marketing


While conventional marketing seeks to ultimately maximize profits, Islamic Marketing’s mission is to maximize good. This is done by bringing ethics into Marketing and trade, guided using principles found in the Qur’an, hadith and scholars.

This differentiating factor will still create profits, if not in the short run, then in the long run, or for the believer, in the hereafter.

See also:  Theory of Planned Behaviour and Islamic Marketing

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