Super Da’wah Book: Professionalizing Da’wah with Marketing


Why are some asatizah more popular than others? Isn’t da’wah all about sincerity and not fame? Someone else is already doing it. Why should you care?

These were the three main questions which I attempted to answer in my new book “Super Da’wah: How to Invite Super Crowds to Your Super Message“. In a nutshell, it’s perhaps one of the first few books to apply the concept of marketing on da’wah, or the inviting of others towards Islam. The book was also written with the target reader in mind, so instead of being heavy on concepts and theories, the book is fronted with real life examples and applications, with the theories neatly summarized at the end of each chapter.

(Click on the post title if you’re unable to see the video)

You can find more information on the book as well as purchase options here.

See also:  4th Global Islamic Marketing Conference

About Author

I have +10 years of unique industry and academic marketing experience in various sectors of the Islamic Business ecosystem, including integrated marketing communications of Zakat (Islamic alms-giving), product and brand management of Wakaf (Islamic endowments), and marketing and feasibility studies in Islamic Education. My Masters thesis studied factors affecting halal-food purchasing by non-Muslims in Singapore. I've also spoken at seminars and conferences including the Global Islamic Marketing Conference. I've published several works as academic journal paper, books, newspaper commentaries and website articles. Connect with me on LinkedIn.


  1. as salaamu ‘alaikum,

    I thought you would appreciate this facebook posting from Imam Suhaib Webb:

    Suhaib Webb | Thursday Sira Reflection: The Importance of Media and Public Image
    When Allah commanded the Prophet to spread his message, the Prophet (sa) climbed al-Saffa and called his people. Al-Saffa was the CNN, BBC, Jazeera of his day. Communities must sponsor scholarships in communications or journalism, following this important lesson from our beloved Messenger (sa). ‪#‎MEDIA‬ ‪#‎MESSAGE‬

    Jazaaka Allahu khaira. as salaamu ‘alaikum. ANMB

    • Wslm Wr Wb,

      Thank you for the sharing. Yes, most definitely we lack specialists in those areas, especially when we are living in a time when brand Islam can somewhat be grossly misrepresented, and it’s our communal duty or Fard Kifayah to have specialists in those fields today.

      Wa iyyakum.

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