Why are some asatizah more popular than others? Isn’t da’wah all about sincerity and not fame? Someone else is already doing it. Why should you care?
These were the three main questions which I attempted to answer in my new book “Super Da’wah: How to Invite Super Crowds to Your Super Message“. In a nutshell, it’s perhaps one of the first few books to apply the concept of marketing on da’wah, or the inviting of others towards Islam. The book was also written with the target reader in mind, so instead of being heavy on concepts and theories, the book is fronted with real life examples and applications, with the theories neatly summarized at the end of each chapter.
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You can find more information on the book as well as purchase options here.