Most Important ROI in Islam

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On the authority of Umar bin Al-Khattab, who said: I heard the Prophet PBUH say :

“Actions are but by intention and every man shall have but that which he intended. Thus he whose migration was for Allah and His messenger, his migration was for Allah and His messenger, and he whose migration was to achieve some worldly benefit or to take some woman in marriage, his migration was for that for which he migrated.” [Bukhari, Muslim]

The ultimate objective of  any business setup by the Muslim businessman or woman should be to get closer to Allah SWT and seek His blessings so that paradise is the end objective in the hereafter. This is done by sincerely serving mankind with the value proposition that his business is offering and remembering that the financial profits are not the end game, but are a means towards returning to Him.

See also:  5 Codes of Conduct in Islamic Business from Fiqhul Manhaji Al Imam As Syafie

About Author

I have +10 years of unique industry and academic marketing experience in various sectors of the Islamic Business ecosystem, including integrated marketing communications of Zakat (Islamic alms-giving), product and brand management of Wakaf (Islamic endowments), and marketing and feasibility studies in Islamic Education. My Masters thesis studied factors affecting halal-food purchasing by non-Muslims in Singapore. I’ve also spoken at seminars and conferences including the Global Islamic Marketing Conference. I’ve published several works as academic journal paper, books, newspaper commentaries and website articles. Connect with me on LinkedIn.

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