Closing Presentations With God

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“Whoever sits in a gathering and indulges in useless talk and before getting up supplicates: “O Allah, You are free from every imperfection; praise be to You. I testify that there is no true god except You; I ask Your Pardon and turn to You in repentance,” he will be forgiven for (the sins he may have intentionally or unintentionally committed) in that assembly.” [At-Tirmizi]

Tasbih Kaffarah above in arabic:

سُبْحَانَكَ اللَّهُمَّ وَبِحَمْدِكَ أَشْهَدُ أَنْ لاَ إِلَهَ إِلاَّ أَنْتَ أَسْتَغْفِرُكَ وَأَتُوْبُ إِلَيْكَ

How do we feel after successfully completing a presentation? We often feel that we have accomplished something, that we have conquered our glossophobic predicaments, and that we have arrived. Sometimes we forget that during the presentation itself, we might have upset some parties with bad jokes or even inaccurate information. All these can be clouded in the applause that you hear and the many congratulatory praises testing your humility.

And we tend not to remember God in the process.

There is good reason why the Prophet Muhammad PBUH encouraged us to recite Tasbih Kaffarah or Dua Khatam Majlis after every presentation and gathering. Prophet Muhammad would recite this supplication at the end of every assembly to teach his Ummah how to gain more rewards and to ask forgiveness from Allah on the imperfection of the presentation itself. The components of Tasbih Kaffarah remind us that the fumbles we faced during the presentations are not reflective of God’s splendour, that we turn to Him once again in praise and not be caught up in the cheers and applause from the audience, that essentially we return to the source that makes us Muslims. It’s a fine reset to get us going again and to move on to the next task in hand.

See also:  5 Codes of Conduct in Islamic Business from Fiqhul Manhaji Al Imam As Syafie

This is a good reminder for Muslim marketers. Product success is not real success if we do not remember God in the process. Locking in a habit such as the recitation of the Tasbih Kaffarah after a meeting is a safety net for this world and the hereafter as we are reminded that ultimately, after all that planning and effort, the final press of the button towards achievement is not in our hands, but in His.

About Author

I have +10 years of unique industry and academic marketing experience in various sectors of the Islamic Business ecosystem, including integrated marketing communications of Zakat (Islamic alms-giving), product and brand management of Wakaf (Islamic endowments), and marketing and feasibility studies in Islamic Education. My Masters thesis studied factors affecting halal-food purchasing by non-Muslims in Singapore. I’ve also spoken at seminars and conferences including the Global Islamic Marketing Conference. I’ve published several works as academic journal paper, books, newspaper commentaries and website articles. Connect with me on LinkedIn.

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