Direct Mailing from the Prophet

0

Direct mailing is a form of postal service advertising, whereby the business sends information about a product, service, updates or may request for information in return. The advantage of direct mailing is that it can be very targeted and relevant to the customer if the database of recipients is well thought of, drilled and updated, and if the message is well crafted.

Let’s see how the Prophet PBUH executed direct mailing, from the sirah book Ar-Raheeq Al- Makhtum, The Sealed Nectar by Safi-ur-Rahman Al-Mubarakpuri (Darussalam, 2002):

Late in the sixth year A.H. on his return from Hudaibiyah, the Prophet PBUH decided to send messages to the kings beyond Arabia calling them to Islam. In order to authenticate the credentials of his messages, a silver seal was made in which were engraved the words: “Muhammad the Messenger of Allah” in a vertical formation with “Allah”, “Rasul” and “Muhammad”. Messengers were chosen on the basis of their experience and knowledge and sent on their responsibilities in Muharram in the year 7 A.H:

  1. Letter to Abyssinia (Ethiopia): King Negus
  2. Letter to Egypt: King Muqawqis
  3. Letter to Persia: Emperor Chosroes
  4. Letter to Rome: Envoy to Caesar, Heraclius, emperor of Byzantines
  5. Letter to Bahrain: Governor Mundhir bin Sawa
  6. Letter to Yamamah: Governor Haudhah bin ‘Ali
  7. Letter to Damascus: King Al-Harith bin Abi Shimr Al-Ghassani
  8. Letter to Oman: King Jaifer and his brther ‘Abd bin Al-Julandai

Each letter had 3 main components:

  1. Introduction to Allah and the Prophet PBUH
  2. Inviting them to Islam
  3. Consequences of not accepting invitation

But crafted differently, to match the recipient. Here is a sample of the letter sent to King Negus of Abyssinia:

“Peace be upon him who follows true guidance and believes in Allah and His Messenger. I bear witness that there is no God but Allah Allah Alone with no associate. He has taken neither a wife, nor a son, and that Muhammad is His servany and Messenger. I invite you to enter Islam; if you embrace Islam, you will find safety:

‘Say (O Muhammad): ‘O People of the Scripture (Jews and Christians), come to a word that is just between us and you, and that we worship none but Allah, and that we associate no partners with Him, and none of us shall take others as lords besides Allah.’ Then, if they turn away, say: ‘Bear witness that we are Muslims.” (3:64)

Should you reject this invitation, then you will be held responsible for all the evils of the Christians of your people.”

Through these letters, the Prophet PBUH managed to communicate his message to the kings. Some believed while others persisted. However, what is important to note is the idea of Islam and the advent of the new Prophet, had preoccupied all of them.

See also:  Say it in 3s - Public Speaking Tips from The Prophet

About Author

I have +10 years of unique industry and academic marketing experience in various sectors of the Islamic Business ecosystem, including integrated marketing communications of Zakat (Islamic alms-giving), product and brand management of Wakaf (Islamic endowments), and marketing and feasibility studies in Islamic Education. My Masters thesis studied factors affecting halal-food purchasing by non-Muslims in Singapore. I've also spoken at seminars and conferences including the Global Islamic Marketing Conference. I've published several works as academic journal paper, books, newspaper commentaries and website articles. Connect with me on LinkedIn.

Leave A Reply