Macro Promotions and Distribution Strategies of Islam

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The distribution of the message of Islam after the prophetic revelation is reflected in the life of the Prophet himself. The life of the Prophet PBUH upon receiving revelation can be divided into 2 periods:

  1. The Meccan Period: Approximately 13 years
  2. The Madinian Period: Approximately 10 years

In terms of divinely guided broad promotional strategies of communicating the message of Islam:

  1. Secret Invitation: First 3 years in Mecca. This could be argued as new product (Islam) being marketed to a current market (those who already close and truly loyal to the Prophet); New Product to Current Market. A seemingly prototype testing phase is seen here, where before the new product is launched and promoted widely, it is first tested, made familiar, and stabilized.
  2. Public Invitation: Remaining 7 years in Mecca till migration to Madinah. This could be argued as new product (Islam) being marketed to a new, but rather hostile market; New Product to New Market. This is localized marketing.
  3. Public Invitation outside of Mecca: Approximately 10 years in Madinian period until the end of the Prophet’s life; New Product to New Market that may be socially different. This is where new markets are ventured with less available sensing towards receptive conditions as the marketing done previously in Mecca.

Again, it is worth studying the history of how the religion of Islam is spread, to see the divinely guided marketing plan in action.

See also:  Iqtibas and Learning Marketing from the West

About Author

I have +10 years of unique industry and academic marketing experience in various sectors of the Islamic Business ecosystem, including integrated marketing communications of Zakat (Islamic alms-giving), product and brand management of Wakaf (Islamic endowments), and marketing and feasibility studies in Islamic Education. My Masters thesis studied factors affecting halal-food purchasing by non-Muslims in Singapore. I’ve also spoken at seminars and conferences including the Global Islamic Marketing Conference. I’ve published several works as academic journal paper, books, newspaper commentaries and website articles. Connect with me on LinkedIn.

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