Often when producing a physical good in bulk, estimations are needed to strike a balance between under production and reaping economies of scale. For example, when producing identifiers such as brochures or booklets, the production order is often done in bulk, in the thousands and slightly over estimated above the actual quantity needed, just to be on the safe side.
However excessive over estimation may lead to wastage. This is often realized after the campaign period, when clearly piles of unused and undistributed items are visible. Sometimes, some items can be kept as stock, especially when the items may not be as time specific for the short run, such as namecards and generic brochures. However, when the items are campaign specific, such as flyers for an event, or booklets for a month long campaign, such balance cannot be kept as stock, and must unfortunately be discarded.
While in traditional marketing this is expenditure and cost wastage signalling a lack of proper distribution and production plans, there is an added dimension towards wastage for the Islamic marketeer:
“Indeed squanderers are brothers of devils, and the Devil was ever ungrateful to his Lord.” (Surah Al-Isra’:27)
How unfortunate it could be then for the Islamic marketeer to have tried his best to earn in a lawful manner, only to have his efforts tarnished due to wastage in production. This is something not to be taken lightly, as Allah SWT teaches us in the verse above that wastage is akin to devilish behaviour – not surprising as wastage is a sign of extravagance, and those who are extravagant often feel that they have more rights and power over others. This is one of the first sins commited by Iblis who did not want to prostrate to the newly created Prophet Adam AS.
Hence spend more time to estimate your production numbers better. Let not waste ruin your potential rewards in the Hereafter.