Say it in 3s – Public Speaking Tips from The Prophet

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Anas reported that when the Prophet used to say something, he would repeat it three times so that it would be understood. When he came to a people, he would greet them three times. [Al-Bukhari]

When we reflect on the hadith above on the repetition pattern favoured by the Prophet, we cannot help but relate it to a modern concept of public speaking called ‘triadic extensions’ . Triadic extensions refer to the use of three words, three phrases or even three parallel paragraphs to drive certain points home and paint a clearer message of the picture. In modern public speaking and communication theory, triadic expressions help to provide structure to thoughts, provide forward momentum with a sense of continuity and reinforce key aspects to the message.

It is interesting to note that the last 3 surahs of the Quran are seemingly triadic in nature too. And God knows best.

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I have +10 years of unique industry and academic marketing experience in various sectors of the Islamic Business ecosystem, including integrated marketing communications of Zakat (Islamic alms-giving), product and brand management of Wakaf (Islamic endowments), and marketing and feasibility studies in Islamic Education. My Masters thesis studied factors affecting halal-food purchasing by non-Muslims in Singapore. I’ve also spoken at seminars and conferences including the Global Islamic Marketing Conference. I’ve published several works as academic journal paper, books, newspaper commentaries and website articles. Connect with me on LinkedIn.

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