Geopolitics & Islamic Marketing by Professor Cedomir Nestorovic


This short video featuring Professor Cedomir Nestorovic from the ESSEC Business School contains golden nuggets of knowledge of why Islamic Marketing cannot be ignored, and why any discussion of Islamic Marketing must take into account the cultural and geopolitical dimensions in the region Islamic Marketing is being practised to avoid any ethnocentric pitfalls.

While Islamic Marketing is now being championed globally, regional champions who are experts in both their culture and Islamic practices must be developed, especially for application and relevance in context. Do you agree? Share your thoughts in the comments below.

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