Geopolitics & Islamic Marketing by Professor Cedomir Nestorovic

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This short video featuring Professor Cedomir Nestorovic from the ESSEC Business School contains golden nuggets of knowledge of why Islamic Marketing cannot be ignored, and why any discussion of Islamic Marketing must take into account the cultural and geopolitical dimensions in the region Islamic Marketing is being practised to avoid any ethnocentric pitfalls.

While Islamic Marketing is now being championed globally, regional champions who are experts in both their culture and Islamic practices must be developed, especially for application and relevance in context. Do you agree? Share your thoughts in the comments below.

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About Author

I have +10 years of unique industry and academic marketing experience in various sectors of the Islamic Business ecosystem, including integrated marketing communications of Zakat (Islamic alms-giving), product and brand management of Wakaf (Islamic endowments), and marketing and feasibility studies in Islamic Education. My Masters thesis studied factors affecting halal-food purchasing by non-Muslims in Singapore. I've also spoken at seminars and conferences including the Global Islamic Marketing Conference. I've published several works as academic journal paper, books, newspaper commentaries and website articles. Connect with me on LinkedIn.

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