Sleek Website Positions Iran’s Case for Nuclear Energy

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A new website NuclearEnergy.ir has appeared on the internet making the case for Iran’s peaceful purposes for nuclear energy. The website features a minimalist design, bright and beautiful graphics along with captions that are clearly focused at clarifying misconceptions.

While such application of new media aimed at repositioning has been seen in countries like USA (during elections or when there is a pressing issue with perceived misinformation), this dedicated website from a Middle East country on an issue of a highly sensitive nature is refreshing in itself. This is because it matches the offline message of Iran opening up to the world with this website that opens up the information with a theme that exudes transparency.

What do you think of this strategy and website? Share it in the comments.

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About Author

I have +10 years of unique industry and academic marketing experience in various sectors of the Islamic Business ecosystem, including integrated marketing communications of Zakat (Islamic alms-giving), product and brand management of Wakaf (Islamic endowments), and marketing and feasibility studies in Islamic Education. My Masters thesis studied factors affecting halal-food purchasing by non-Muslims in Singapore. I've also spoken at seminars and conferences including the Global Islamic Marketing Conference. I've published several works as academic journal paper, books, newspaper commentaries and website articles. Connect with me on LinkedIn.

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