Strategy February 20, 2015 0 Theory of Planned Behaviour and Islamic Marketing Ajzen (1985)’s Theory of Planned Behaviour (TPB) is one of the most predictive theories on…
Principles March 26, 2013 0 Mission of Islamic Marketing While conventional marketing seeks to ultimately maximize profits, Islamic Marketing’s mission is to maximize good.…
Projection February 5, 2012 0 Most Important ROI in Islam On the authority of Umar bin Al-Khattab, who said: I heard the Prophet PBUH say…
